Samsung AU7700 65 Inch Crystal 4K UHD Smart TV

Samsung AU7700 PurColor makes watching films feel almost like you're there. It enables the TV to express a huge range of colors for optimal picture performance, and an immersive viewing experience.

Feel lifelike shade of color as intended in powerful 4K

Powerful 4K upscaling ensures you get up to 4K resolution for the content you love. You'll also experience more lifelike color expressions due to its sophisticated color mapping technology.

Clean Cable Solution 

Keep your cables tidy and conceal them, reducing clutter and keeping a seamless look for your TV.

Simply tap to connect

Mirroring movies or music from your mobile to TV is as simple as a tap.When you tap your TV with your mobile, the TV senses the tap and mirrors automatically. So it's quick and easy to switch to the TV and continue enjoying your favorite content.

Multi Voice Assistant

Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all are built into your Samsung TV to provide the optimal entertainment experience and advanced control in your connected home.

PC Mode

Enjoy every possibility of what you can do. Easily access your PC, Laptop, and mobile seamlessly on your TV.